ADER ERROR x Byun Woo-seok: The Poetic Project Begins

Global fashion creative brand ADERERROR has unveiled the first campaign for its “Poetic Project,” created in collaboration with actor Byeon Woo-seok.

Last April, ADERERROR named actor Byeon Woo-seok as the brand’s official ambassador, announcing the launch of Poetic Project—a creative initiative that spotlights the value of youth from multiple angles while narratively expanding the artist’s identity. Going beyond the boundaries of a conventional brand campaign, Poetic Project is ADERERROR’s new artistic endeavor to build an expanded universe—its “Poetic Universe”—through multilayered modes of expression.

Currently starring in the drama “21st Century Grand Prince’s Wife,” Byeon Woo-seok, in this campaign—the first output of Poetic Project—presents ADERERROR’s vision and values with a refined sensibility, spanning both the brand’s main collection and its contemporary line, Significant. In particular, through these 26SS campaign images that capture a moment of discovery, Byeon brings ADERERROR’s narrative to life in a more dimensional way. As an extension of this campaign, ADERERROR plans to release a main campaign film later that carries the message of the 26SS season.

In the released campaign cuts, Byeon Woo-seok conveys the collection’s narrative with a minimalist yet enigmatic mood. In particular, the main collection—developed on the foundation of the brand’s signature aesthetic of post-minimalism—was realized through refined styling that harmonizes with the actor’s distinctive image, centering on sculptural silhouettes and structural details.

Meanwhile, wearing knits and denim from Significant—the contemporary line that proposes a new standard for basics based on ADERERROR’s signature logo and silhouettes—Byeon completed a fresh, crisp mood through layered styling built around the brand’s signature color, blue.

To mark the launch of its first campaign with Byeon Woo-seok, ADERERROR will run a special promotion at its flagship stores in Sinsa, Tokyo, Beijing, and Shanghai. Starting May 7, customers who spend over a certain amount, including on items worn in the campaign, will receive a first-come, first-served object reflecting the 26SS season concept.

Beginning with this campaign, Byeon Woo-seok will continue his full-fledged activities as ADERERROR’s first official ambassador, adding new depth and expanded possibilities to the stories and messages the brand presents. More information on Poetic Project with ADERERROR and Byeon Woo-seok, the 26SS collection, and related promotions can be found via ADERERROR’s official social media and website, as well as in its offline stores.